Road to the Junos
RTJ Brand + Promotion
Directing music lovers to discover local talent
Every JUNO-winning artist starts somewhere. Road to the JUNOs was a concert series featuring up-and-coming artists from the Edmonton area, created to build excitement in the lead-up to the national music awards show, showcase local talent, and help Edmontonians discover new artists. The brand and promotional campaign for this series were inspired by highway signs and the road to stardom. That journey is full of unexpected obstacles, detours, and changes of direction, but the drive to create persists. Likewise, you may never discover a great local artist unless someone gives you a sign to check them out.
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