It hasn’t been a secret for some time now, that marketers use principles of psychology when seeking ways to connect with audiences. It’s always felt a bit shameful or nefarious to think about this, but really, any effort to connect with someone needs to be rooted in sound principles of human need and connection.
Willie started in this business as an Account Coordinator at an ad agency way back in the year 2004. A lot has changed in nearly 20 years.
Ryan Reynold’s “C’mon, advertising is supposed to be fun.” – MNTN Campaign Advertisement
It’s been almost four years since we first got to know the Alberta Forest Products Association. A client with so many great stories to tell, ready for creative ways of telling them. Almost every member of our team has touched the AFPA file at some point. That client relationship has been the springboard for some…
Elections can generally go two ways. There will be change or there won’t be. Municipal elections are not famous for change. Incumbents usually get elected. Turnover is often minimal. If turnover does occur it doesn’t usually reflect much actual change beyond the nameplate on the councillors door. I think we can safely say this year’s…
In the summer of 2012, the two of us met in Michael’s backyard a few times, drank scotch during the day, and talked about what it might be like to open an agency together. Well, now we know the answer: it would be awesome. For the past nine years, together we have built Berlin, tended…
Leaders in businesses everywhere put countless hours of deep thought into the products and services they offer. The same goes for connecting with customers and pursuing new business. But what happens when leaders put even a fraction of that same consideration into crafting their company’s culture and work environment?
Sometimes you don’t know what you’ve got until it’s gone – or at least until you’ve been away from it for a while. David Knight Legg was born in Lethbridge, attended Oxford and Yale, and spent more than 20 years living and working in cities like Hong Kong, New York, Sydney and London. He’s spent…
Let’s set the scene. It’s late afternoon, a few hours to curtain. The tickets have been sold and the sponsors arranged. Your employees are arriving, and the patrons will come next. You’ve got a great show, a great cast, a great team, but there’s just one problem: all public gatherings, including live theatre, have just…
Anyone who remembers downtown Edmonton 10 years ago can tell you it’s changed. It’s been a long time since everyone left at 5:00 – thanks to years of entrepreneurship, planning, development and investment, our downtown became the beating heart of a thriving, modern city. One year ago, the core was more vibrant and alive than…