How can we broach an uncomfortable topic with students?
Believe it or not, dorms help disease spread. One of the challenges facing The University of Alberta’s Wellness Services group was managing and preventing the kind of outbreaks that tend to happen when students live in very close quarters. Shared facilities cause illness to spread more quickly and broadly than in other communities — whether it’s the weird cold your roommate brought back from their trip, or just the annual assault of the flu.
You’ll also probably not be surprised that self-reporting of illness — the lynchpin of efforts to control the spread of illness — is uncomfortable for many people.
Our job was to create a concept and materials that hurdled those challenges by speaking to the students on their terms, taking the stigma out of self-reporting. Our “protect the herd” call to action has become a rally cry.