2017 is an ‘under construction’ year for the University of Alberta Botanic Gardens, a 240-acre property of cultivated gardens and plant collections in Parkland County. Always a part of the University, the original name “Devonian Botanic Gardens” spoke to the funding received from the Devonian Society. With that funding at an end, the gardens wanted to get back to their roots, and be identified more strongly with the University.
As part of this redevelopment, the gardens moved forward with changing their name and introducing a new brand to the public. Berlin led them through a brand assessment, hearing the client describe the gardens as: peaceful, genuine, charming, friendly and principled, a ‘garden in a forest’.
Retaining the ties to the U of A brand through colour and font, Berlin positioned the garden as a contemporary, welcoming visitor attraction. In addition to the new logo and identity system, Berlin developed assets such as; season guide, rack cards, signage, event collateral, and buttons.