Nurses Week 2018 Campaign
The United Nurses of Alberta (UNA) hired us for a second year in a row to produce a campaign to celebrate Nurses Week 2018. This year’s campaign was intended to remind Albertan’s that nurses are on the front lines, advocating for patient safety all year round, so for Nurse’s Week we need to consider their safety. It was a way of both thanking nurses for what they do and reminding Albertan’s that workplace violence is a real risk for nurses. We used real registered nurses as the subjects in the ads and photographed them looking strong and proud, while still being approachable. The simple background was intended to focus the audience’s attention to the image and copy. The campaign was launched using multiple different mediums, with the majority of the spend going to digital and social media ads. We created radio scripts that echoed the messages in the digital ads and the radio buy was rolled out across the province and on podcasting and digital music platforms (like Spotify). We also created memes that could be shared within the UNA membership and posters that could be printed in nursing stations across the province.