Justin leads our public relations practice. He works on high-stakes public, media and stakeholder relations files, and helps set the direction of many of our projects. He started his career in politics and then had a stint at another agency before co-founding Berlin in 2012. He is a big-picture thinker with a very clear understanding of media, politics and public sentiment in Alberta, and knows how to move the needle for clients when they have a lot at stake. As a transplanted Calgarian he insists he’s not becoming an Oilers fan, but really, they’re hard not to like these days.
Michael leads the work of our strategy and creative teams. He has been working as a professional communicator for north of a decade, learning the craft in several other agencies in Edmonton before co-founding Berlin in 2012. He is at his best when working on tough marketing and branding problems, and has an unusual ability to sort through the details and make sense of them all. He is tireless in teasing out insights on audiences and issues, and then developing nuanced messages that get clients the results they need. He will occasionally trick you by wearing a suit, but underneath it he’s all tattoos and punk rock.
Amy is an Account Manager and also our Account Team Lead. She keeps an eye on things around here to make sure we do what we said by the time we said we would. She’s also a highly skilled and experienced communicator, having worked as a Communications Director at the Alberta Legislature and also for several years at City Hall in a Councillor’s office. She recently helped start a rogue Community League-ish entity called SEDO (South East of DOwntown) that has no planning committee or building, but does go on pub crawls.
Jenny is an Account Manager, working in strategy, research, writing and client relations. She’s a communications pro with experience managing communications for a non-profit and several years working at the Legislature as a Minister’s Press Secretary. During the terrible flooding in Southern Alberta in 2013, Jenny relocated to High River for several months to work on the crisis communications team, ensuring Albertans had as much information as possible and lines of communication were clear. She’s an avid runner and a veteran of the U of A’s long distance team. She says she’s not that fast anymore but no one really believes that.
Abby is an Account Coordinator with a busy practice working on advertising, design and public relations projects. She has impressive research and writing skills, honed first with a BA and then polished in the PR Program at MacEwan University. She is building a strong knowledge of the government and media landscape in Alberta through work on some of our most complex files. She played four years of basketball in the ACAC, and still plays for fun with her old high school pals in a rec league. While she lives in a condo downtown and works at an agency, she’ll always be a Stony Plain girl at heart.
Elizabeth manages the workflow in our creative department and Art Directs on client work. She has a keen eye for detail, which is put to good use ensuring the design work is just right before it leaves the shop. She is that altogether rare specimen—an Art Director who can also write—which is a great asset in her work on strategy and concepting. Elizabeth has grown with Berlin. She has been on our team since the very early days of the company when the office was in a leaky basement. Elizabeth has been compared at times to a wise old owl, which is kind of funny but also kind of true.
Pete is a multi-disciplinary Art Director and Illustrator with a penchant for the storytelling in design. He is an expert in layout and print design after a decade in the magazine business, including four years as the Art Director at Avenue Magazine. He is continuously perfecting the art of the side hustle, dabbling in a variety of projects like playing in the pop punk band The Weekend Kids, illustration, and running the handmade bowtie company Offal Goods, to name a few. Have you ever heard of Pop Winson? Neither has Pete.
Katie is the Copywriter in our Creative Department. She began writing at the age of 12 because she didn’t like the way books ended, so she started creating her own stories. She holds a BA in English from the U of A, and then moved to Toronto to study Advertising Copywriting at Humber College. Since then, Katie has worked both as a copywriter in advertising and as a communications writer, giving her a unique perspective on tailoring content for many different client needs. When she isn’t busy writing, she secretly enjoys video games, where we hear she’s a pretty good shot.
Carson works on print design and layout, and brand identity work. He is both very good and very fast, which is quite the combination. He is also an accomplished photographer, with a book of both personal and commercial work focusing on lifestyle and nature photography, and weddings. He has a passion for nature and for spending as much time as possible in it – hiking, fishing and just getting away from the noise of the city. Don’t ask him where his best spots to go are though, he’ll never tell.
Erin works as a Designer in our Creative Department, doing layouts, illustration and branding. She has a B.Des in Visual Communication from the U of A, but she almost didn’t get in because her portfolio of work when she applied was mostly Star Wars themed. She aspired to a career in the creative industries since she was very young, when she learned that this was a possible career path through her aunt, who is a set designer in the film business. Just for fun, everyday at work Erin draws one picture on a post-it note and at the end of each week she puts the five new ones in a notebook.