A long-time client, River Valley Health was embarking on a new (and wonderfully ambitious) venture.
Applying their unique 43/22 system to 16,000 square feet of rehab and performance training.
Step one was introducing the idea and philosophy to their committed and passionate client base, and we did that in a way that made heroes out of athletes that work with RVH (and, for the record, RVH believes that we are all athletes).
We worked to find a balance between aspirational and achievable - between strength and humility. And, in the end, we created a takeaway that include both a fold-out poster of their athletes and a booklet describing the practice and principles that have made them an industry leader - and the reason that Olympic athletes and world champions seek them out.