River Valley Health was one of our first clients. We’ve had the pleasure of working with them for years.
As an integrated injury recovery and performance centre, RVH has helped Edmonton athletes find their potential for years. One of the most highly regarded group of experts in Western Canada, they work with olympic athletes, internationally-ranked boxers and fighters and professional soccer, football and hockey players.
In all those years, they have developed an integrated system that helps those athletes win. It is a system that works. Our role on this project was to articulate, communicate and create a brand around this unique system.
This sub-brand proved the broader RVH Brand promise: we are all athletes. Our job was to help the world understand it.
The name, identity and other materials were designed to communicate the unique, methodical system, and get people excited about it. The design of the Red Pyramid in Egypt inspired the “43 22” name. Built at a rise of 43 22, it was the first smooth sided pyramid to stand - others, built at other angles, didn’t survive. It was the perfect balance of foundation and elevation that made this one strong. And, that’s what makes the RVH system different.