Lakeland contracted us to help them create a logo, word mark and visual identity system flexible enough to incorporate sub-brands such as their various schools, applied research department and athletic teams. Working with a core team at the college and engaging a variety of staff at different points, we worked with them to find a visual articulation of their brand that fit the school, region and history. We also engaged their student body and employees and created constituency and buy-in for the brand that led to enthusiastic uptake and personal engagement with the new brand.
We helped them plan the introduction of the brand, and following the successful launch, worked with them to create a variety of banners, signs and other material and templates that their internal design team could use. As we transitioned out and their internal design team took over, we continued to provide oversight and guidance, ensuring a seamless and successful implementation of the new brand.