Independent, Confident and Innovative. This is a region where businesses are focused on getting stuff done. This is not a group of soft or tentative people. This region has a history of risk taking, innovation and industry. There is a sense that anything is possible here, and that “getting ‘er done” is more important than ironing your suit. Here, you’re judged by your actions, not your tie.
Berlin was hired to create a new look, feel and platform for this unique brand.