How can we ensure that funding opportunities are fully subscribed?
FRIAA has been a client for almost two years, and in addition to our ongoing communication work with them, we helped them launch a large-scale funding opportunity last year.
FRIAA is responsible for the distribution of millions of dollars towards efforts made to mitigate the impact of wildfires on Albertans and our communities. They manage a fund dedicated to this, and our role was to ensure that communities and projects from across the province successfully applied for funding.
Our solution was practical and clear. We identified individuals within communities across the province (administration, fire services, local government) responsible for this kind of program, and developed a custom kit for them.
The kit walked them through 3 progressively more detailed pieces, leading them from the basics “what is FRIAA FireSmart?” to the detailed instructions for application. The results: the program was over-subscribed.
The impacts of wildfire on Alberta communities can be devastating, and there’s nothing worse than seeing this kind of opportunity missed. Our work helped to ensure that this important opportunity wasn’t missed by those communities that can most benefit from it.