How communication can support a legislated mandate?
In light of the recent addition of new programs and implementation of new processes, FRIAA decided to pursue the development of a Strategic Communications Plan that defines what FRIAA is and why people should be interested in it and its activities.
Sub-plans for a variety of funding programs were also needed to provide additional direction. Continuing to develop its reputation as a highly effective and efficient administrative organization has been and remains a key organizational priority for FRIAA, and Berlin was hired to help it do that.
Our work included the development and articulation of an overarching communications objective, tied to the business objectives of FRIAA, to which all communications activities were oriented. It then flowed down to various strategies FRIAA would use to achieve its communications objectives, and finally a set of easily understood tactical recommendations that would lead into an implementation phase.
Consultation with FRIAA management, leadership and stakeholders drove insight gathering and strategy development. FRIAA has consulted at the outset to identify priorities and to provide context, key leadership at the board level. Other core partners were consulted during the development of the overarching communication strategy and various other stakeholder groups were engaged as we moved into the development of program-specific communication strategies.
We are still working with FRIAA as they begin to implement the recommendations of the communication strategy. To-date, we’ve helped them develop specific messaging supporting their FireSmart funding program, and implemented a targeted outreach strategy for that program. We develop and distribute their newsletter, and help them build regular engaging content and stories for their website. We have also built them a program website and supported them in an issues management capacity.