To celebrate their inaugural year Energy Efficiency Alberta wanted to host a Year in Review media event. We were tasked with coordinating the event from top to bottom.
We started with creating the concept for the event. To emphasize the relationships that Energy Efficiency Alberta had built over the year with their industry partners, we planned the event to be hosted in a local, solar PV system installer’s warehouse. To show the breadth of programming offered by Energy Efficiency Alberta, we coordinated with different subcontractors to have visually interesting displays at the event including an installation van, insulation displays and solar panel displays. We also coordinated the design and production of the media backdrop, banners and podium sign.
We coordinated three validators to speak at the event with Energy Efficiency Alberta’s board chair and CEO. Validators included a solar installer, an insulation contractor and the business development manager for technology and renewable energy from Calgary Economic Development. We supported each of the validators and speakers with a briefing phone call and speaking notes.
We designed and printed media kits for the event. We also created an infographic to best display the information and statistics from Energy Efficiency Alberta’s first year. Our design team worked with the client to quickly turnaround the design piece.
We created a day-of schedule and worked with staff from the event location. We also sourced and scheduled the AV company, photographer and other supporting services needed for the day. We had a team member on scene to greet the media and ensure that the media event flowed efficiently.
Full event materials were posted to Energy Efficiency Alberta’s Media Centre the day of the event.
All major media outlets in Calgary attended the event and the event garnered province-wide coverage, resulting in a reach of over 5 million. Energy Efficiency Alberta also received several media requests following the event.