How can we navigate the launch of a key Government-Funded agency?
Berlin has worked with Energy Efficiency Alberta to launch the agency and introduce both the idea of energy efficiency, and the programs designed to support energy efficiency, to Albertans. This started with some fascinating public perception research about the relationship between Albertans and efficiency, where we learned a great deal about the role that sustainability plays in the lives of Albertans.
Since then, we’ve managed both operational and educational communications initiatives and have developed a diversity of materials and strategic communications to support the mandate of the organization. We’ve collaborated with funding partners, program delivery partners, and we’ve helped to onboard the incoming agency management and staff to ensure that institutional knowledge contributes to continued agency success. We’ve managed emerging issues and media and public relations.
Program uptake and participation has exceeded all expectations and models, and we are thrilled to see the work of the last year having such a meaningful impact.
We’re all very proud of this work, and so happy to still be supporting EEA as it continues its work.