Representing employees of the City of Edmonton, Edmonton Public Libraries, The Telus World of Science, EPCOR and Capital Power, CSU 52 recently issued a request for proposals for design and development of a new website. Our response to that RFP diverged from the scope of work that it outlined.
Rather than diving into sitemapping, our response to the RFP laid out a process of consultation with their members designed to begin the kind of dialogue that is necessary if they are to meaningfully evolve to better serve their membership.
We started with a member engagement process, designed to begin the meaningful dialogue with their members. We drew on our experience in stakeholder consultation and brand communication to design a process that would set the stage for this organization to evolve.
We believe that they hired us because we pushed hard on “why”. We worked with them to understand what was lacking and what they could do to get where they wanted to get to. We didn’t simply design a website - we needed to help them learn about, build and strengthen the relationships they had with their audiences.
We conducted a series of workshops focus groups and member consultations with and for them, and we developed a new identity system. We completed a web strategy and web design, and developed their new online presence.