“18 Recreation Centres. Endless Possibilities.”
The City of Edmonton Recreation Centres act as community hubs and provide Edmontonians across the city with a wide variety of health and recreation opportunities. However, with new recreation centres opening year after year, facilities became disconnected and inconsistent in their individual branding practices. In order to help our client unify these facilities while still communicating the uniqueness of their individual offerings, we developed a modular visual identity system for the overall Recreation Centres brand that could be adjusted to reflect the different types of facilities.
In addition to a logo, the system includes a colour palette, graphic shapes and textures. All of these elements work together to both strengthen each facility’s own identity and identify them as part of a unified network.