How to make an uncomfortable topic easy to
The City of Edmonton hired us to change the way people feel about affordable housing. Our research identified the reasons many people openly or quietly oppose affordable housing and helped us build a campaign that changed the tone of the discussion and calmed people’s fears.
We packaged the campaign in a way that gave this conversation a positive tone, often lacking in public discourse of the issue. Our work included a website, online ads, an explanatory video, posters, postcards and a media launch event.