As an agency, we’re used to creating campaigns for other people. Often our work exists for a short window of time, intended to make an impact and then fade into the background to make room for the next campaign. A creative project born out of a desire to experiment with our knowledge of consumers and clients, the Berlin Desk was designed in partnership with industrial design graduate Jaymes Barone and produced in partnership with Oliver Apt. Its design balances aesthetic simplicity with the hard-working functionality of an agency desk.
About 16 months ago, Berlin’s Creative Director wondered: what if an ad agency could apply its understanding of the consumer to more than advertising? What if that agency was able to direct product development too? The Berlin desk is an experiment, conceived while reading Bruce Mau, refined in an Industrial Design context and now entering the traditional purview of the ad agency.
Months of research into the use of desk space in agencies, more months experimenting with solutions, and days debating how creatives might share needs with account folks have resulted in a desk that is simple, compact and uniquely useful.
With features that bridge a historical account-creative divide, and that are useful both for small, boutique shops and the giants that need to find a way to fit 100 desks in a room, this is, aesthetically and functionally, the best desk on the market for creative professionals.