With Edmonton’s quickly growing craft brewing community, standing out and being seen is an integral part of staying ahead of the competition. So when Bent Stick Brewing wanted to dress up their concrete warehouse bay walls, we proposed a 14 foot mural across from the bar space to help focus their tasting room.
We began developing the concept for the mural by piggy-backing their existing logo; an illustration of a wizard presenting a pint of beer with one hand and wielding a rustic beer mash paddle in the other. With the Bent Stick team, we imagined a story set in the same universe, we created a hero and some monsters and ghouls to set a scene. The idea was far fetched and fantastical but it fit the interests of the owners and brewers, and gave the mostly grey room some colour and excitement.
After some sketching and planning, the artwork was produced digitally and projected on the concrete wall. With a small team, we painted in the artwork in layers. The layers was set up much like the screen printing process, a base coat of white was painted first, then greens and pinks and lastly, the thick and bold black outline.
The finished mural is an electric, larger than life illustration that commands the room. The piece is sure to spark conversation and imagination, and goes perfectly with a flight of beers.