How can we use a standard communication tool to begin repositioning a community institution?
Beaumont Credit Union hired us to take over for their long-time marketing agency because they wanted to develop a more strategic approach to positioning their bank. Presenting to senior management and the board, our recommended approach to re-positioning the financial institution was adopted in its entirety.
Today we’re working with them to begin implementing the new positioning strategy. We built a system to help the bank evolve to better represent the core strengths of the institution while concurrently pushing itself to grow alongside the community it serves — one that has seen transformational change in the last decade in terms of the composition, demographics and focus.
Working with them on this Annual Report was a subtle and valuable opportunity to begin repositioning the role they serve in their community.