How can we equip municipalities to affect behavioural change in their communities?
The Alberta Capital Region Wastewater Commission hired us to build tools that their members can use to promote responsible flushing.
It was important for us to clearly communicate that pee, poo and toilet paper (the three P’s) are the only things acceptable to flush, and anything else can cause costly sewer backups. The ACRWC also wanted residents to understand that a backup can happen on their own property, and it’s not just the overall sewer system that suffers.
Enter: ‘The Clog’. The campaign features a digitally drawn illustration of a 60s horror movie style monster. Our research early in the project discovered that this style of illustration and design hadn’t been used in this type of campaign before, and was likely to make citizens look twice.
We wrote the copy and applied the illustration and supplementary graphics to a website, brochures, digital and print ads, social media avatars and posts, and other ads that member municipalities could use.